FIJI Water Urban Hunt
About the Event
The FIJI Water Urban Hunt, held Saturday, August 14, 2010, will be the first brand challenge to utilize social media in all its most up-to-date forms. In doing so, participants will be able to interact in a whole new way with the local businesses, products, and people that they enjoy everyday.
How It Works
Teams will select a name and write a brief team biography, which will be posted in the Team Profiles section of the FIJI Water Urban Hunt site. Teams may also submit an optional photo. Each team will be publicized through the Team Profiles page, FIJI Water Urban Hunt Twitter stream, and FIJI Water Urban Hunt Facebook page.
Teams will rely on speed and accuracy as they race to find items from a list that will be given to them on the day of the event. Each item on the list will correspond to a FIJI Water Urban Hunt sponsor. Participants will be encouraged to identify sponsors’ businesses on Foursquare, Twitter, Facebook and YouTube with posts, uploaded photos, and video of various sponsor items. The list items are meant to be enjoyable, entertaining, and challenging, while at the same time educating the team members about each sponsor and their products. You can learn more by reading the Point System.
Teams will use Twitter to communicate with judges to confirm that their photos and tweets have been received. They can also check the progress of other teams by following the FIJI Water Urban Hunt hashtag (#FIJIhunt). Team members' friends and family can watch their progress on their Facebook profiles and Twitter streams. Teams can also encourage their friends to support them by tweeting their team name along with the challenge hashtag.
Upon completion of the challenge, all team members and their invited friends are welcome to celebrate at a post-event party sponsored by VeeV Vodka. The winner of the FIJI Water Urban Hunt will be announced at the end of the party.
Event Details
Participants are asked to arrive at the as-yet-to-be-determined starting location between 2:00 p.m. - 2:30 p.m. The FIJI Water Urban Hunt will begin at 3:00 p.m.
Each team will receive a complementary CTA Card (Chicago Transit Authority) for their journey. This is the sole means of transportation that participants may use. Any team member caught using a taxi, private car, or any other form of private transportation will be disqualified. Since the FIJI Water Urban Hunt will be taking place in the downtown Chicago area, all items on the list will be accessible by public transportation or on foot. Sponsors will be revealed to participants through email, Facebook, and Twitter but no items on the lists will be divulged prior to the 3:00 p.m. start time.
The FIJI Water Urban Hunt will begin and end at the same location. Participants must bring a driver's license, state-issued ID, or passport as well as their signed waivers. Once registered, they will pick up their race packets and CTA cards. Registration will then be followed by a short introduction. At 2:45 p.m., participants will be given their “list,” and then head out on their journey at 3:00 p.m. Any team arriving after 2:30 p.m. will not be guaranteed their list or race packet by 3:00 p.m.
Clues and Tasks
On the day of the event, each team will receive an envelope at check-in with a list of approximately twenty clues. It is up to each team to find as many clues and complete as many tasks as they can within a three hour period (3:00 p.m. to 6:00 p.m.). Certain clues or tasks may be weighted more heavily than other clues or tasks and for every incomplete task, point values may be deducted. Teams are encouraged to visit each sponsor page for hints to what each clue or task may entail
Teams
There will be up to 50 teams, comprised of two members each, for a total of up to 100 participants. Each team will designate one member to post their items on Foursquare, Twitter, Facebook and YouTube. This team member will be required to keep their Twitter and Facebook profiles public. These profiles must be provided to the FIJI Water Urban Hunt judges prior to the event.
It is the responsibility of each team to notify FIJI Water Urban Hunt judges if they encounter any sort of technical malfunction or if they need to change their designated poster. It is each team’s responsibility to ensure that their uploads, postings, and check-ins are successful
To participate in the FIJI Water Urban Hunt, please submit an application.
FIJI Water Urban Hunt is not responsible for any Twitter, Facebook, YouTube, or Foursquare malfunctions or interruptions in service.
